Chinese home furnishings are transitioning from a 'manufacturing powerhouse' to an 'innovation powerhouse'

Beijing, April 24 (Reporter Wang Shuo) "In 2024, China's home furnishing industry has experienced a paradigm revolution from scale expansion to value creation, and China's home furnishing industry is moving from a 'manufacturing power' to an 'innovation power'. On April 24, the "2024 China Home Furnishing Industry Development Report" was released. The report proposes that in 2024, China's home furnishing industry will show strong resilience in reform and reconstruction. In the face of challenges such as real estate market adjustment and global economic fluctuations, the industry takes innovation as the engine and green, intelligent and globalization as the direction. The whole mode reshapes the consumption scene, the technological revolution rewrites the industrial logic, and cultural self-confidence drives product upgrading.

The full text of the report is more than 43,000 words, from 12 key areas such as decoration, flooring, wooden doors, wardrobes, customized home furnishings (whole house customization), wood-based panels (boards), wood structures (wooden houses), woodworking machinery, coatings (paints), ceramic sanitary ware, bamboo industry, mahogany home furnishings, etc., to interpret industry trends through detailed data, put forward strategic suggestions, provide reference for enterprise strategic planning, product research and development, and market expansion, and help China's home furnishing industry move towards high-quality development. This is the 12th consecutive year that the China Home Furnishing Industry Development Report has been released, and the included enterprises have become popular brands among consumers. The report was jointly released by the Editorial Board of China Environmental Protection Home Furnishing of China's Forestry and Grass Industry, the Home Furnishing Network Chain Network, the Forestry and Grass Value Network Chain, and the Editorial Board of the China Home Furnishing Industry Development Report.

According to data from the National Forestry and Grassland Administration, the annual output value of the wood processing industry will exceed 3 trillion yuan in 2024, injecting important momentum into the high-quality development of the national economy.

This year, the deep integration of technological innovation and industrial upgrading has become the most distinctive feature of the year. The popularization of AI design factories, smart production lines, and smart home systems has promoted the efficiency of the industry; The breakthrough of environmentally friendly materials and processes has further reduced carbon emission intensity, and "low-carbon manufacturing" has become a reality from a concept. For example, cases such as Yunfeng Moganshan zero-carbon super solid wood multi-layer board, Shangpin home delivery AI design and navigation, and Meige Machinery's "UEI" industrial Internet platform smart factory confirm that technology empowerment has shifted from single-point breakthroughs to full-chain reconstruction.

Standing at a new starting point, this change is not only the epitome of the industry's growth shift, but also the beginning of a deep reconstruction. With policies such as "renewal subsidies" to promote consumption upgrading, urban renewal, age-appropriate transformation, smart home integration and other segments to release a trillion-level market, the report points out that China's home furnishing industry is not only facing short-term challenges such as fluctuations in raw material prices and stricter environmental protection policies, but also has long-term opportunities such as "double carbon" goals, digital transformation, and consumption upgrading. Home furnishing enterprises need to seek a balance between growth in policy coordination, technological innovation and refined operation, and promote the industrial ecology to leap in the direction of standardization and intelligence.

With the release of the report, the fifth "2025 China Top 100 Home Furnishing Comprehensive Strength Brands" was announced at the same time, which are:

Moganshan Home Furnishing, Tucson, Jiusheng Pure Solid Wood Floor Heating Flooring, Fenglin Group, Living Home Flooring, Tiange, Shide Flooring, Creative Players, Zhanchen New Materials, FUREN Furen, 3Trees Komori Board, Jiabaoli, Meige Machinery, Jiashi Yibao Flooring, Opai Home, Scholar Door Aesthetic Flooring, Shangpin Home Delivery, Zhibang Home, Hollywood, Fudeli, Sanwei New Materials, North America Fengqing, Fulin, Si Kexin Home, Holtz, Shenzhou Arctic, Shell Group, Nature Home, Del, Kelaifu, Shangpin True Color, Temple of Heaven Furniture, Shengao, Baoyuan Wood, Red Cotton, Schneemann, Dinggu, Gujia Home, Lemai, Zhanzhi Tianhua, Jinlan Home, Boloni, Marge, Penghong Wood, Jiumu Kitchen and Bathroom, Gold Cabinet, Rocky Wood, Jinqiao, Mengtian, Diou Home, Fujian Jinsen, Yongan Forestry, Huangpai Doors and Windows, Kanoya, Lin's Home, Piano, Runcheng Chuangzhan, Aiyige, Dawang Coconut Group, Sanfu Group, Red Apple, Crescent Furniture, Dew River Plate, Kefan, Blueprint Home, Markor Home, Palm Pearl, Mousse Mattress, My Le Home, Niannianhong, Qumei Home, Quanyou Home, Woshi Shares, Jianyi, Yishang Display, Sufuma, Daxin Home, Beijing New Materials, Federal Home, Meixin Technology, Novartis Furniture, Zayousit, Complete Home, Xilinmen Mattress, Yazhen Home, Yongyi Co., Ltd., Zhejiang Yongqiang, AIA Ceiling, China Construction Expo, Beijing Home Furnishing Exhibition, Guangzhou Design Week, Shanghai Floor Materials Exhibition, Haier Whole House Home, Gree Group, Midea Group, Huawei Smart Home, Pingtan Development, CITIC Redwood, Hongguxuan, Zhongyuan Home (in no particular order).

The organizers said that the core of the event is to help enterprises improve the comprehensive service projects of the whole industry chain such as online consumers, products and services, brand building, and marketing development through third-party platforms. The selection criteria are based on the company's innovation ability, listing ability, annual sales, media reputation, consumer recognition, and digital ability, and the six indicators are strictly selected through weighted calculation.