Global Decoration Conference: CFT100B Excellent Brand Enterprise High end Interview

On November 14, the interview team of the China Home Furnishing Brand Strategic Action Organizing Committee conducted high-end interviews with representatives of outstanding home furnishing enterprise brands at the "2023 Global Veneer Conference", and invited a total of 8 representatives of enterprises that won the "2023 China Home Furnishing Top 100 Brands with Comprehensive Strength (abbreviation: CFT100B)" to participate in the live broadcast.

In today's era of digital economy, MeiG Machinery is guided by the concept of "intelligent manufacturing automation, production process digitalization, and process digital informatization", relying on the self-developed UEI Internet of Things integrated system, and has developed a "Future Factory of Finishing Materials", which can provide new and old customers with one-stop new production line services and technical upgrading services of old factories. Liu Ying, deputy general manager of Zhejiang Meige Machinery Co., Ltd., said that MeiG Machinery has helped many entrepreneurs of decorative materials to complete the start from 0 to 1, from 1 to 10 rapid leap, it is because MeiG Machinery has a wealth of models, leading technology, superior cost performance, and rapid service response ability, it has won the trust of more than 600 enterprises at home and abroad, and has been leading in the number of new machine shipments and market holdings for many years. Zhejiang Meige Machinery Co., Ltd. is not only the award-winning enterprise of the "2023 China Home Furnishing Top 100 Brands with Comprehensive Strength", but also the first heavyweight enterprise to win the "China Home Furnishing Lingju Award".

"One thing we have been doing for 28 years is to strive to make a decorative panel and create a world-class board. Zeng Jinxiang, chairman of Yaodonghua Group, said that Yaodonghua is a company specializing in the production and research and development of veneered wood-based panels, and its products are widely used in home customization and interior decoration industries.

North America Fengqing is a fixed home life aesthetics service provider integrating R&D, production, sales and service, and is committed to building fixed home life aesthetics and building a beautiful living space. Feng Di, director of cabinet production of North America Fengqing Supply Chain Center, said that North America Fengqing has an integrated production capacity of floors, doors, walls and cabinets, and has always taken product innovation and system iteration as an important measure of brand strategy. "North America Fengqing has a dual understanding of aesthetics, on the one hand, the appearance of the product, to be good-looking, on the other hand, for specific groups of people, characteristics of the scene and service, this year we for different scenes and new launch of nine sets. He also gave a detailed introduction to the product power from four aspects: people-oriented, product integration, life aesthetics and digital capabilities.

With the rapid development of the market, Holtz has entered the ranks of the whole house customization market, from the introduction of T-shaped doors to the integrated development of door-based door and wall cabinets, and has always been upgraded around the needs of consumers. Zhao Chonglian, general manager of Beijing Holtz Home Technology Co., Ltd., said. As the pioneer of the domestic T-shaped door, since the introduction of the German-style T-door in 2002, Holtz Wooden Door Home Furnishing has been digging deep in the direction of innovation in technology and function, insisting on "respect" as the core, from the collection of raw materials, production line processing, to sales, after-sales service and other aspects of respect for consumer needs, while presenting more texture and quality of beautiful home, deepening the imprint of Holtz Wooden Door Home Furnishing Products with German Seiko.

TATA, which also started with wooden doors, launched the high-end custom brand TATACASA in addition to wooden doors this year, extending the category and opening up a new growth route for high-end whole-house customization. "In the past 24 years, TATA wooden door has been committed to the development of wooden doors, and has made a 2-square-meter wooden door the ultimate in China. I also hope to be the best in the world in the future." Zhang Yan, vice president of Beijing Minmin Tongchuang Industry and Trade Co., Ltd., said.

At present, Shangpin True Color Smart Home Co., Ltd. can produce 3.5 million sets of solid wood craft doors and ecological doors every year, 6 million square meters of wall panels, home accessories and whole house smart cabinets, and achieve an annual sales revenue of 3 billion yuan. Li Bo, deputy general manager of Shangpin True Color Smart Home Co., Ltd., said that at present, all our products are through digital and intelligent production, with the help of sensing technology, wireless communication technology, computer network technology, intelligent digital technology and other modern technologies, Shangpin True Color has developed voice-controlled intelligent door switch system, sterilization and deodorization smart cabinets, luminous baseboards, remote control hidden TV background walls and intelligent induction window opening and closing systems and other smart home products, bringing great convenience to people's lives.

The stone crystal floor, which is formaldehyde-free, waterproof, mildew-proof, healthy and environmentally friendly, is produced by natural limestone ore powder and resin powder as the main raw materials, and is produced by high-temperature and high-pressure integrated extrusion molding process. In recent years, the share of Shijing flooring in the European and American markets has been on the rise, reaching about 20%. Chen Danan, vice president of the China Business Group of Cainafunuo Wood (China) Co., Ltd., said that Cainafunuo Lemai Shijing flooring is exported about 60 million square meters every year, ranking first in China's export flooring. At present, Lamett is also participating in the preparation of the national standard "Aging Design Guidelines for Household Products".

Zhuang Wenyong, president of the Living Home Floor Research Institute, said that with the simplification of home style, our products are more and more characterized by high grade and few defects. Over the years, Living Home has always adhered to the principle of quality first, bringing more products with environmental protection functions and artistic value to the public. Living Home is a subsidiary of Malaysia Sanlin Global Co., Ltd., is the holder of patents related to antique wood flooring and aldehyde removal technology, and is responsible for the drafting of the industry standard of "antique wood flooring". Focus on the development of wood flooring field, and strive to become the world's best flooring service provider.

With the development of the market, the production of a single category is no longer suitable for the competitive situation, and major home furnishing companies have more or less begun to enter the full category market. It is understood that the "2024 China Home Furnishing Comprehensive Strength 100 Brands" declaration activity is in full swing, and the China Home Furnishing Brand Strategy Organizing Committee looks forward to more home furnishing industry chain, supply chain, value chain advanced productivity units and enterprises to actively participate in the declaration, we look forward to the "2024 China Home Furnishing Digital Economy Industry Internet Conference" to announce the list, and at the same time produce the "China Home Furnishing Lingju Award".