"If you don't advance, you will retreat. Those who advance survive, and innovation is the key to development." - Liu Guofang

In 2014, when formulating the "Three-Year Plan", I put forward the slogan of "If you don't advance, you will retreat, those who advance will survive, and innovation can develop", which is based on the prediction of the development of the new normal at that time, and it has been proved that our series of judgments and advance measures are correct. At present, under the adjustment of the domestic economic situation under the new normal, the development of enterprises has encountered reform bottlenecks, and all walks of life are facing deep-seated problems. It can be said that this is also our crisis moment, and before we walk through this hurdle is Yangguan Avenue, but it is self-extinction. It is under such a guiding ideology, the company based on the forefront of the decorative paper industry, vigorously implement the innovation-driven, transformation and upgrading strategy, from the transformation and upgrading of "what to turn, what to rise?", change the concept, focus on the implementation of new product development, old product upgrading, adjacent product development, business model transformation, management structure adjustment, marketing strategy innovation, etc., and have achieved many results, transformation and upgrading has taken substantial steps.

In 2015, our company has achieved fruitful results, in March, TAZJ401400A (EL) decorative paper automatic gravure printing machine was identified as "2015 Zhejiang Province equipment manufacturing industry key areas of the first (set) product"; in September, the company was identified as the provincial technology enterprise research and development center; in October, it was identified as a patent pilot enterprise in Hangzhou; on October 22-24, the new product, new material and new technology industry exchange meeting was successfully held; in November, it was rated as the ....... of the most growing small and medium-sized enterprises in Hangzhou. In the context of the general environment, the successful holding of the industry exchange meeting is of milestone significance, which greatly enhances the company's status and recognition in the industry, and provides a basis for subsequent reforms.

2016 is the first year of the country's "13th Five-Year Plan", under the background of the new normal economic situation and the era of Industry 4.0, the company will closely fit the development strategy of "Made in China 2025", actively respond to the national "Belt and Road" and "integration of industrialization and industrialization" policy advocacy, and continue to deepen the "transformation and upgrading, innovation-driven" parallel development ideas. In 2016, the country will fully usher in the wave of "supply side" reform, which is a great opportunity for our innovative enterprises, the company will combine the deepening of the joint-stock reform to accelerate the integration of capital to promote the development process, and strive to reach a new level of indicators.